Stand for LAYETANA, Barcelona Meeting Point
This stand was conceived as a space of representation, a symbolic place where wills, intention and criteria were expressed through an allegorical language. It was a domestic-indoor space, made up of architectural shaped traditional lines and common, yet iconic objects characteristic of any household environment. The aim of the project was to associate Layetana, our client, with the construction of quality housing. On a black and neutral background the white neon lighted lines drew the house in the space. Suspended from a regular metallic structure they appeared and disappear while slowing a sequential cadence that displayed windows, appliances, plug connectors and furniture.