Stand for LAYETANA, Barcelona Meeting Point
The client’s commission was to design a stand that worked like a sign, an eye-catching and highly communicative but also empty space which needed no Corporate Brand resources to gain the public's attention. By its solid finishings the stand was directly related to the industry of the proper construction. A self-supporting and unique structure, coated with maroon perforated metal sheet, inspired by the project that was intended to be sold during the fair.
The void opens between three elements: a large open cantilever, a mirror of unusual dimensions and a vertical plane composed of more than 6,000 suspended informative flipbooks. Organized in 5 evolutionary chromatic levels, as the flipbooks disappeared, they showed the following color, creating a living and unique mosaic at every moment.